From the Author
"You don't need to be independently wealthy with a huge staff to make your theater company work. You do need the big picture': a plan toward building longevity," the author observes. "You need information from those who have been there." Building the Successful Theater Company shares the "war stories" from leaders of fourteen of the country's most diverse and vital theater companies including Steppenwolf Theater Company, La Jolla Playhouse, Berkeley Repertory Theatre, Mixed Blood Theatre Company, and ten others.
From the Inside Flap
Building the Successful Theater Company shares the "war stories" from leaders of fourteen of the country's most diverse and vital theater companies including Steppenwolf Theater Company, La Jolla Playhouse, Berkeley Repertory Theatre, Mixed Blood Theatre Company, and ten others. Producers, stage managers, directors, and anyone dreaming of running a theater troupe will benefit from the practical guidance, amusing anecdotes, and sound advice on such topics as: finding performance space
developing a business plan
coordinating a repertory season
rehearsing
attracting attention with publicity and word-of-mouth
adapting to growth
Whether you model your company after their successes or learn from their mistakes, you will find the struggles and the triumphs of these theater companies instructive and inspiring.
About the Author
Lisa Mulcahy is a theater teacher, director, performer, and multimedia writer. She was cowriter and stage director of the hit Off-Broadway musical Renegade Sluts on Bikes and was directed by Edward Albee in her appearance in his play Malcom. Her articles have been published in such magazines as Stage Direction, Teaching Theatre, Marie Claire, Glamour, and Seventeen. The author of Building the Successful Theater Company and Theater Festivals, both published by Allworth Press, she is based in New York City.
