This is the 3rd edition of this book, from an NYT Bestselling author who owns a multi million dollar media company. I am currently on page 160 out of 229.If this review seems a bit harsh, it’s partly because I’d expect more coming from such a prolific author of more than a decade in such a position.All in all, a decent book for beginner to mid level bloggers. If you’re struggling with choosing a niche, site design, content planning, monetization or traffic this will likely give you a *general idea* of (or *thoughts about*) how to solve those common problems.Having extensively read up on articles and books and watched videos on YouTube, as most bloggers have, I’d say 90+% of this is available free online, though there are obvious advantages to having it all compiled and it all coming from an experienced blogger.That said, one of the first things that caught my attn, since it became so annoying throughout, was the formatting.The cover, by Emma Beckett, is very well designed. There is a typo on the back cover (“your platform, [line of blankness] as well as which...”), and the last sentence of the authors’s bio has a dangling participle.The margins of all pages are painful as they’re much thinner than a standardly formatted book so you’ll be spreading that spine way out beyond comfort—yours, not the book’s. The font size isn’t great. Too small. There are multiple formatting errors including orphans (p. 38, 44, 70, 76), widows (p. 73), paragraphs followed by no blank space (p. 106), and a number of typos (p. 154, “BUT what she took away from the course what [sic] every bit as powerful.”)The author explains she’s making sth like 5-plus million dollars annually, “7-figures”, and I don’t disbelieve that, and that she runs a media company. Life Well Lived Publications is the publisher of this book (not her Omnimedia 5-mill company, though it does say to send information requests to Omnimedia), but this isn’t a great rep of a multi million dollar enterprise.Its formatting is half a level above MS word.Graphics aren’t always easy to read (p. 54 and other pages where they’re a dull gray). A lot of helpful resources are pointed out on the authors website which is great in a way.Some readers might think this referral is an effort to upsell or get traffic to a $995.00 blogging course offered there, or to get readers to click on affiliate links in free guides and there’s nothing really wrong with that—the author does say she makes 92% of her blogging income from product sales... (p. 144) —but either way, the point that could be improved is, please, put ALL the referenced resource on 1 landing page, not spread throughout the site. Who reads at a desk in front of a computer? No one. So it’s phone. And various long urls typed in is just impractical.Is the book worth reading? Yes. Absolutely.Does it suggest many of the same things suggested elsewhere in other blogging blogs, books, courses and videos? Yes.Did I pick up new insights and tips? For sure, mostly on a general level.I understand that algorithms and what works in the present are constantly evolving and that sites are all different one to the next, so exact direction or specific advice can get dated quickly, however, some of the content is a bit too broad and not specific so reading it is a bit like okay you confirmed I’m probably on the right path (or not) and gave some general suggestions on what to possibly do.I’m a bit underliner and highlighter of books but on this one I didn’t find myself taking notes or photos or underlining or highlighting but that may be because I’ve already spent hours on YouTube with people like IncomeSchool, and Miles Beckner.