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How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days Kindle Edition

by Aaron Morris (Author) Format: Kindle Edition
4.3 4.3 out of 5 stars 80 ratings
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Are You Ready to Take Your Law Firm to the Next Level?


Three out of four prospective clients use the Internet to find and hire their attorneys! If you’re not a dominant presence on the Internet, you’re fighting for the remaining 25%. I’ll show you some very easy to implement Internet marketing tips and techniques that will bring a flood of quality clients to your law practice in just ten days (a little less than ten days if you already have a good website; a little more if you don’t).
Do you want your phones to ring almost nonstop with new business?

Do you want to be able to cherry-pick only good, interesting cases and send out the rest?

Forget Google Adwords, expensive web sites, social networking, Twitter or Facebook. Those can be fine ways to market your law firm, but with my techniques you will be able to “set it and forget it”, and avoid spending excessive time on your advertising and marketing. While you’re at it, forget just about everything you've been told about Internet marketing and search engine optimization. Paying someone to create your website? That’s crazy talk. You can delegate it if you want, but I’ll show you how to create a beautiful site in about two hours, at little or no cost, that will blow away those professionally created sites at bringing new clients to your office. Once you have the big, fat pipeline of new clients flowing, you will only need to spend about two hours per week maintaining it, and most of that can be delegated (although it’s actually kind of fun).

In this book you will learn:

    • How to absolutely own your practice areas in your market.

    • How to make yourself the recognized expert for your practice areas.

    • How to maximize the conversion rate from prospective clients to paying clients.

    • How to get your website on page one of Google’s search results (in one of the top three positions) in 10 days or less.

    • How to get a business generating article onto page one of Google’s search results in less than an hour.

    • How to use current news stories to drive clients to your website.

    Don’t worry if you are a technophobe. My techniques are very easy to apply, and I’ll show you how to implement all of my strategies, using my own web sites as examples. I’ll take you through the ten-day plan, step by step, and on the 11th day, be ready for the phones to start ringing.
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    Previous page
    1. Print length
      101 pages
    2. Language
      English
    3. Sticky notes
      On Kindle Scribe
    4. Publication date
      March 28, 2013
    5. File size
      317 KB
    6. Page Flip
      Enabled
    7. Word Wise
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    8. Enhanced typesetting
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    Editorial Reviews

    Review

    "A number of sites I have created are already showing up on page one of major search engines for my desired search terms. ... Do yourself a favor and buy this book, read it, and start growing your business." -- Chris B.

    "Great and informative read! ... Although tailored to law firms, the concepts and advice provided in this book can be applied to ANY business!" -- Deanna K.

    "The author uses an entertaining writing style to impart a great deal of information on Internet marketing. He provides proof that his techniques work with his own real life examples." -- JoAnn B.

    Product details

    • ASIN ‏ : ‎ B00C3ADD04
    • Publisher ‏ : ‎ Random Thoughts Publishing; 1st edition (March 28, 2013)
    • Publication date ‏ : ‎ March 28, 2013
    • Language ‏ : ‎ English
    • File size ‏ : ‎ 317 KB
    • Simultaneous device usage ‏ : ‎ Unlimited
    • Text-to-Speech ‏ : ‎ Enabled
    • Screen Reader ‏ : ‎ Supported
    • Enhanced typesetting ‏ : ‎ Enabled
    • X-Ray ‏ : ‎ Not Enabled
    • Word Wise ‏ : ‎ Enabled
    • Sticky notes ‏ : ‎ On Kindle Scribe
    • Print length ‏ : ‎ 101 pages
    • Customer Reviews:
      4.3 4.3 out of 5 stars 80 ratings

    About the author

    Follow authors to get new release updates, plus improved recommendations.
    Aaron Morris

    Aaron Morris

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    Full content visible, double tap to read brief content.

    Aaron Morris is a civil litigation and trial attorney with extensive experience in State and Federal courts in California. He is the author of California SLAPP Law and host of the California SLAPP Law Podcast. A writer and lecturer on the law, with emphasis on Defamation, anti-SLAPP, Constitutional Law and Employment Law. He has been a featured speaker on law office organization and efficiency at such functions as the American Bar Association TechShow. He is frequently asked to consult other law firms on litigation issues and techniques.

    Customer reviews

    4.3 out of 5 stars
    4.3 out of 5
    80 global ratings

    Top reviews from the United States

    Chris B.
    5.0 out of 5 stars A Must Read For Anyone Trying To Grow Their Business!
    Reviewed in the United States on April 3, 2013
    Verified Purchase
    Aaron Morris has done attorneys a great service by writing this book. I was recently pitched a package from a third party offering internet marketing and search engine optimization (SEO) services. They wanted $2,000 per month!! I politely declined and began following the techniques and skills described in this book. The best part about the book is that everything is fun to read and broken down into very manageable strategies. A number of sites I have created are already showing up on page one of major search engines for my desired search terms. Some were in first position on page one! Best of all, propective client inquiries have increased as have the number of clients brought into my firm.

    I cannot recommend this book highly enough. If they had a six star rating option I would have given six stars. Althouh targeted at attorneys, the ideas and strategies discussed in the book can be easily applied to any business. Do yourself a favor and buy this book, read it, and start growing your business. If I can do it, anyone can.
    9 people found this helpful
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    Cal Banyan
    5.0 out of 5 stars Excellent Info on Getting Clients & NOT Just for Attorneys!
    Reviewed in the United States on July 21, 2013
    Verified Purchase
    I have been in the website game for a long time, registering my first domain name in 1996. Because I have studied Internet marketing from nearly the beginning I have been able to build a very successful business and school for hypnosis professionals. I am giving a talk at the next National Guild of Hypnotists convention next month on how to create websites that make your phone ring, and I am going to recommend this book during my talk. This book will help anyone who is in business today. Don't let the title fool you, this book is for anyone who wants to get more clients by having a website. Excellent!
    2 people found this helpful
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    atyose
    4.0 out of 5 stars I actually enjoyed this book
    Reviewed in the United States on July 20, 2016
    Verified Purchase
    I enjoyed this book. It is just me in my law firm. I need items on how to grow my law firm and gain more clients. This book gave me interesting ideas on how to implement multiple websites with very specific keywords. I never thought to use this strategy before. It's a very easy read at a reasonable price. I haven't had time to actually implement the ideas, but I plan to in the near future. I am adding a new area of law to my practice and I need to get word out to the public. I will edit the review once I implement the ideas and let everyone know how they worked for me in my new venture. Since I have not yet tried the ideas I am giving the book 4 stars and will update the stars after I implement them.
    4 people found this helpful
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    Terrapin Station
    5.0 out of 5 stars The First How To Book Worth The Purchase Price (in fact, worth more)
    Reviewed in the United States on December 19, 2017
    Verified Purchase
    Best solo practitioner marketing book ever. I have read just about all of them -- all. This one gives all the secrets about how to steer client traffic to you via the Internet, instead of expecting a poorly designed website to perform magic. This should be the go to book for all lawyers before they establish a website. I hope to implement its ideas competently before all the dust settles.
    One person found this helpful
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    Will
    5.0 out of 5 stars Helpful and Useful Information for Lawyers
    Reviewed in the United States on June 29, 2017
    Verified Purchase
    Good online marketing information. It helped me understand much better how search engines work and learn how to apply it to market my personal injury law firm. I just finished reading the book today and I have started doing what it teaches and I will follow the"10-Day Plan" to completion. After a few weeks or months I may update this review with my results. I hope my results are great.
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    Will
    4.0 out of 5 stars Good tips, actionable advice
    Reviewed in the United States on June 19, 2013
    Verified Purchase
    Enjoyed this book. Author was an attorney, not a guy working for a marketing firm so the lack of trying to cross-sell me was appreciated. The author's advice can be boiled down to this: buy a domain name with your targeted keyword, include the keyword in your title tags, include the keyword in your content (the so-called trifecta). Also geo-target your keyword (ex: "springfield duo lawyer").

    All in all, this book is high-quality and a good intro to law firm SEO. Don't let the cheesy cover throw you.
    2 people found this helpful
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    Sue Swisher
    5.0 out of 5 stars This Book is a must read in 2014
    Reviewed in the United States on December 31, 2013
    Verified Purchase
    This Book is simply amazing. I have a very small law firm. I know my clients are out there, I just did not know how to let them find me. This Book showed me how to do just that. The techniques offered by the author are easy to understand and make sense. I am not very computer savvy and before reading this book, I did know that I could actually create my own website. I HIGHLY recommend this book to anyone who wants to grow their practice in 2014. Excellent Book !!
    4 people found this helpful
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    Amazon Customer
    4.0 out of 5 stars simple methods to attract new business
    Reviewed in the United States on September 16, 2014
    Verified Purchase
    The book is well organized to clearly state the recommended methods to attract new clients. I've read a few books stating that these keyword searches aren't as effective any longer, but I don't think many of the other ideas can hurt your ability to get new clients (social sites, refer out articles to article farming sites, niche sites, geographic specific sites).
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    Top reviews from other countries

    vinodh
    5.0 out of 5 stars highly recommended
    Reviewed in India on July 28, 2017
    Verified Purchase
    I am a software developer. after reading this book i started implementing steps as described in this book . though SEO is not new to me I see that my website is ranked in first page for keywords related to my niche. I started receiving potential customer calls. This is my freelance/consulting website . I work fulltime somewhere now. want to do independent consulting. This domain was registered by me before a week. though there are many big companies in this niche, my website is rendered ahead of them. I am adding more relevant content in website to get leads
    Report
    DDB
    5.0 out of 5 stars Great Book!
    Reviewed in the United Kingdom on May 14, 2014
    Verified Purchase
    Very informative book containing interesting insights into the practical application of e-marketing collateral principles in the context of law firm business development. Written in a light hearted tone which is amusing and makes for a good read. I hope to see another book from Aaron Morris again soon!
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